从营销手段来看,单纯的广告效应已日渐势微。经年累月的广告轰炸越来越引起消费者的排斥和反感。企业真正需要的营销策划是那种不仅能让企业的品牌通过整合传播“飞天”,更能带来直接利润,即“落地”效益的策划。因此,唯有整合恰如其分的媒体广告、以文化为核心的品牌形象渗透、以及求新求变的会展营销活动甚至调动政府等各方面的资源,才能在一轮又一轮城市攻坚战中取得代价最小甚至“不战而屈人之兵”的胜利。 From the marketing point of view, the simple advertising effect has been declining. Years of commercial bombing have increasingly caused consumer rejection and resentment. The marketing plan really needed by the enterprise is not only the kind of plan that can not only enable the brand of the enterprise to spread “flying” through integration, but also bring direct profits, that is, the benefits of “landing”. Therefore, only by properly integrating media advertising, infiltration of culturally-focused brand images, and new and innovative convention marketing campaigns and even the mobilization of resources from the government can the minimum cost be achieved in a round of rounds of city battles Even the victory of “soldiers who are not fighting the war”.