设计包装画面要考虑许多因素,其中有一些是无形因素。这些无形因素的影响是心理上的,又是复杂和相矛盾的。如果人们没看见过一样东西,就无所谓说它优或劣。促使人们意识到画面存在的关键是其可见度,因此,可见度是最重要的无形因素。一般地说,一件东西越大,越注目,它的可见度也越大。画面的可见度要依靠颜色、形象和包装尺寸、形状之间的关系来实现,而实际包装的尺寸、形状是由内容 There are many factors to consider when designing a packaging picture, some of which are intangibles. The impact of these intangibles is psychological and complex and contradictory. If people have not seen one thing, it does not matter that it is superior or inferior. Promote people aware of the key to the existence of the screen is its visibility, therefore, visibility is the most important intangible factors. In general, the bigger and the more noticeable one is, the greater its visibility. The visibility of the screen to rely on color, image and packaging size, the relationship between the shape to achieve, and the actual packaging size, shape is the content