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随着我国文化战略的展开,中国酒业对于品牌文化的打造也步入了一个新的局面。所谓品牌文化,是指品牌在经营中逐渐形成的文化积淀,它不仅代表着品牌的自身价值,也折射出从业人员的价值观,即从业人员的生活态度、审美情趣、个性修养、时尚品位、情感诉求等诸多因素。它独特的魅力在于不仅仅提供给顾客某种效用,而且帮助顾客去寻找心灵的归属,放飞人生的梦想,实现他们的追求。
With the development of our country’s cultural strategy, the establishment of Chinese wine industry for brand culture has also entered a new situation. The so-called brand culture, refers to the gradual formation of cultural heritage in the brand management, which not only represents the brand’s own value, but also reflects the values of practitioners, that practitioners attitude to life, aesthetic taste, personality training, fashion taste, emotion Appeal and many other factors. Its unique charm is not only to provide customers with some kind of utility, but also to help customers find the spiritual ownership, the dream of human life, to achieve their pursuit.