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在科技快速发展的今天,新媒体具有信息丰富、信息传播速度快、传播范围广等优势,同时也存在信息鱼龙混杂等不足,新媒体对高校思政教育产生了深远的影响。新媒体具有如下优势:发展成熟的校园新媒体具有良好的舆论宣传功能;新媒体的运用有利于增强思政教育的实效性;新媒体进课堂有利于增强教师的亲和力。据此,高校思政教育应把握机遇,紧跟时代步伐,主动利用新媒体;发挥新媒体优势,培养思政教育者的媒介素养;完善新媒体教育机制,规避新媒体的消极影响。
With the rapid development of science and technology, the new media has many advantages such as abundant information, fast information dissemination and wide dissemination of information. At the same time, there are some shortcomings such as mixed use of information and new ideas, and the new media has a profound impact on ideological and political education in colleges and universities. The new media has the following advantages: a mature campus new media has a good publicity function; the use of new media is conducive to enhancing the effectiveness of ideological and political education; new media into the classroom is conducive to enhancing teachers’ affinity. Accordingly, the ideological and political education in colleges and universities should seize the opportunity, keep pace with the times and take the initiative to use new media; give full play to the advantage of new media to cultivate the media literacy of ideological and political educators; perfect the new media education mechanism and avoid the negative influence of new media.