政务公号是党和政府与群众沟通的重要渠道,是创新社会管理的重要工具。办好政务公号既要有权威、优质的信息,又要有独特、新颖的创意,既要发出主流声音、传递正能量,又要贴近群众、关心民生。 Administrative publicity is an important channel for the party and government to communicate with the masses and an important tool for innovation and social management. To do a good job of managing government affairs requires both authoritative and high-quality information as well as unique and innovative ideas. It not only needs to send out mainstream voices, deliver positive energy, but also be close to the masses and care for people’s livelihood.