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自从命运之神叩开中国市场之门,多条主线交相呼应,从此奏响了中国10年营销的交响乐章! 中国近10年营销史,浓缩了西方国家近100年的营销历程,这是一个浓缩式的加速进程。10年前,中国营销的启蒙运动刚刚起步,中国营销界就像幼儿园的小学生仰望着那些戴着博士帽的西方同行。今天,中国营销的拿来主义已经基本结束,中国最前卫的消费者与世界前卫的消费者几乎站在了同一条线上。尽管我们必须承认中国营销整体上的落后,但中国营销界已经能够与西方同行同等交流,而不再是被动地接受灌输。
Since the fate of God knocked open the door to the Chinese market, a number of main lines echoed, and from there played the symphony of China's 10-year marketing chapter! China's marketing history for the past 10 years, the concentration of Western countries nearly 100 years of marketing history, which is A concentrated acceleration process. Ten years ago, the Enlightenment Campaign for Marketing in China was just beginning. The Chinese marketing community looked like kindergarten pupils looking up to those western counterparts wearing Dr. Hat. Today, the domination of China's marketing has basically ended, and some of China's most avant-garde consumers and world-avant-garde consumers are almost on the same line. Although we must acknowledge the overall backwardness of China's marketing, the Chinese marketing community has been able to communicate with western counterparts on the same footing instead of passively accepting indoctrination.