本文分析了我国媒介发展的集团化现状,并指出新媒体的含义及其与纸媒的关系,从而进一步论述电子传播时代印刷媒体所面临的困境,在现状与原因中探索印刷媒体应该寻求改进的方向,提出改进策略以期为现阶段印刷媒介的发展指出方向。 This paper analyzes the status quo of the collectivization of China’s media development and points out the meaning of new media and its relationship with paper media to further discuss the difficulties faced by the print media in the era of electronic communication and explore the direction of improvement that should be sought in the print media , Put forward the improvement tactics with a view to point out the direction for the development of the present stage printing medium.