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获得了《爸爸去哪儿》等现象级节目的巨大成功后,湖南卫视人以一种更为自信的心态和更遵循规律的思路来梳理自己的发展逻辑,正如武汉大学新闻学院张金海教授总结的媒体集团发展规律:整合——扩张——再整合——再扩张,湖南卫视的发展也是一个向内看——向外看的循环:一方面他们不断破除阻碍自身发展的障碍,大胆创新突破;另一方面则不断借鉴吸收国内外传媒业的成功经验,不断模仿超越。走在传媒业大融合大转型的前沿,湖南卫视的发展战略逻辑具有前瞻性,值得国内同行关注。
Obtained the “Dad where to go” phenomenal program such as the tremendous success, Hunan Satellite TV with a more confident attitude and more follow the law of ideas to sort out their own development logic, as Professor Zhang Jinhai School of Journalism, Wuhan University summarized the media Group development: integration - expansion - re-integration - re-expansion, the development of Hunan Satellite TV is also a look inward - looking outward cycle: on the one hand they continue to break barriers to their own development, bold innovation and breakthroughs; the other On the one hand, it constantly draws on the successful experience of absorbing the media industry both at home and abroad and constantly imitates beyond. Walking in the forefront of the large-scale transformation of the media industry, the strategic logic of Hunan Satellite TV’s development is forward-looking and deserves the attention of domestic counterparts.