论文部分内容阅读
借鉴美国大学生体育联合会(NCAA)的成功经验,我国大学生篮球联赛(CUBA)应运而生。大学生篮球联赛一经诞生就出现了火爆的比赛场景,彰显出当代大学生们对高校体育教育所形成的文化氛围的渴求。如何推进我国大学生体育市场的健康顺利发展,对于积极推进我国高校校园文化建设有着重要的作用。我国大学生体育市场的发展,目前主要还是以育人为主的一种特殊市场,主要还是为了关注大学生的身心健康、体育活动和体育文化生活。为此,对开发我国大学生体育市场有着较为深厚的理论研究的王朝军教授,将一般营销学理论与体育市场相结合,基于对我国大学生体育协会及其二十四个分会开发大学生体育市场的现状分析,依据大学生体育市场的
Drawing on the successful experience of the National Collegiate Athletic Association (NCAA), the CUBA came into being. After the birth of the college basketball league, a hot competition scene has emerged, highlighting the desire of contemporary college students for the cultural atmosphere formed by college physical education. How to promote the healthy and smooth development of college students’ sports market in our country plays an important role in actively promoting the construction of college campus culture in our country. At present, the development of the undergraduate sports market in our country is mainly based on the special market of educating people, mainly to pay attention to the undergraduates’ physical and mental health, sports activities and sports and cultural life. To this end, Professor Wang Zhaojun, who has a profound theoretical research on the development of China’s college student sports market, combines the general marketing theory with the sports market. Based on the current situation of developing the college student’s sports market in China University Sports Association and its 24 chapters Analysis, based on college sports market