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一、“白皮书”的价值取向1、网络化顺应了广播电视改革与发展的态势,为广播电视极大地提高生产力.改善生产关系,又好又快发展,提供了崭新的技术平台。“白皮书”起到了引领作用。数字化、网络化对媒体的提升不是简单的技术升级,更重要的是产业空间的拓展。通过数字化、网络化建设,可以实现台内的资源整合发展、生产方式转型、业务流程再造,实现节目的低成本制作,实现可控的节目内容市场化运作,促进广播电视从单一传统业务模式向多种业态良性发展,实现媒体整体竞争优势新格局、新模式、新动力的形成。
I. The Value Orientation of “White Paper” 1. Networking conforms to the situation of the reform and development of radio and television and greatly improves productivity for radio and television. It has also provided a brand new technology platform to improve production relations and develop soundly and rapidly. “White Paper ” has played a leading role. Digitization, networking The promotion of the media is not a simple technological upgrade, more importantly, the expansion of industrial space. Through digitalization and network construction, resources integration and development, transformation of production mode, business process reengineering, low-cost production of programs and marketization of controllable program contents can be realized, and promotion of radio and television from a single traditional business model to The sound development of a variety of formats, to achieve the new pattern of the overall competitive advantage of the media, new models, the formation of new impetus.