市场经济体制的确立 ,对于现代企业提出了更高的要求。现代企业在激烈的市场竞争中 ,不仅靠产品、质量、服务、价格去竞争 ,更要注重企业形象的树立。在市场中规范运作 ,企业形象直接关系到企业长期稳定的发展 ,因此现代企业需将企业形象和企业公关视为企业长期发展的战略之一 The establishment of a market economy system has set higher demands on modern enterprises. Modern enterprises in the fierce market competition, not only by product, quality, service, price to compete, but also pay attention to the establishment of corporate image. In the market standard operation, corporate image is directly related to the long-term stable development of enterprises, modern enterprises need to corporate image and corporate public relations as one of the long-term development strategy