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本文从标志设计的本土化入手,探讨了传统图徽的形与意对现代标志设计的借鉴与影响,以及传统文化对现代设计的渗透,并阐述了设计师如何把握传统与现代同构的设计理念问题。
This article begins with the localization of logo design, explores the reference and influence of the traditional logo design on modern logo design, and the infiltration of traditional culture into modern design, and elaborates how designers can grasp the design of traditional and modern isomorphism Idea problem.