近年来,随着手机等移动通讯设备和网络技术的飞速发展,以微博、微信、QQ等为代表的新兴媒体,对人们获取信息、沟通交流的渠道和习惯带来了巨大改变,也为宣传思想文化工作提供了难得的发展机遇。面对迅猛而来的信息网络时代和新兴媒体的崛起,创新宣传思想工作已紧迫地摆在思想文化宣传人员的面前。 In recent years, with the rapid development of mobile communication devices and network technologies such as mobile phones, the emerging media represented by Weibo, WeChat and QQ have brought great changes to the channels and habits for people to access information and communicate. Promoting ideological and cultural work provides a rare opportunity for development. In the face of the rapid information network era and the rise of emerging media, the work of creative propaganda and ideological work has been urgently placed before the ideological and cultural propaganda staff.