【摘 要】
：
微博以特有的传播模式改变着人们的思维,体现出“短、平、快”的碎片化传播特性。本文以江浙沪地区112所本科院校图书馆为研究对象,从创建时间、粉丝数量及微博内容等方面对
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微博以特有的传播模式改变着人们的思维,体现出“短、平、快”的碎片化传播特性。本文以江浙沪地区112所本科院校图书馆为研究对象,从创建时间、粉丝数量及微博内容等方面对其微博的应用现状进行分析,并对微博碎片化传播的优势、不足及发展策略提出几点建议。
Weibo changes the thinking of people with its unique mode of communication, which reflects the fragmented communication features of “short, flat and fast”. This article takes 112 libraries of universities in Jiangsu, Zhejiang and Shanghai as the research object, analyzes the application status of its microblog from the creation time, the number of fans and the contents of the microblog, and analyzes the advantages and disadvantages of the fragmentation of microblogging Development strategy made a few suggestions.
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