喜之郎是中国果冻食品领域的绝对第一品牌,连续9年成为行业市场的领导品牌,建立了一个价值20亿元的果冻王国,在中国儿童家长中知名度达80%。在这9年里,喜之郎完成了3个角色转换,从一个快速跟进者跳跃成为行业领导者,从一个行业领导者跳跃成为行业新市场培育者。在其持续“跳跃”的发展过程里,喜之郎建立了品牌根据地——强大的品牌价值观,因为有了品牌的价值观,喜之郎的不断“跳跃”才成为品牌积累的跳跃,企业可持续性发展的跳跃。平成倡导的“品牌跳跃中国之道”就是在创建品牌核心理念基础上,根据中国市场高速成长、不确定性强的基本特征,不断地寻找品牌跳跃发展的机会,通过品牌不断的跳跃创新,达到构建本土品牌解决方案。 Ki Lang is the absolute first brand in the Chinese jelly food field and has been the leading brand in the industry for 9 years in a row. It has established a 2 billion yuan jelly kingdom with a reputation of 80% among Chinese children and parents. During these nine years, Joy Lang completed three role shifts, jumping from being a quick follower to being the industry leader and jumping from one industry leader to becoming a new market breeder in the industry. In the course of its continuous development of “Leap,” Xi Lang established a brand base - a strong brand value, because of the brand values, Xi Lang continuous “jump ” has become a brand accumulation leap, the company Sustainable development of the jump. Based on the core concept of creating a brand, based on the basic features of rapid growth and uncertainty in the Chinese market, the brand “Branding the Way to China” is constantly looking for opportunities for the brand to jump up and development and continuously innovates through the brand , To build a local brand solutions.