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全球化风险社会的大背景下,处在转型期的中国也出现了风险频发的迹象。2010年上半年的连续六起中小学、幼儿园惨案给媒体报道敲响了警钟。本文通过运用社会学的内容分析法,对2010年3月23日至2010年5月12日主要媒体对系列惨案的报道加以分析,并选取第一例案件的媒体报道为研究对象,进行了内容框架分析研究。研究结果表明:在媒体“议程设置”的影响下,对中小学、幼儿园系列惨案的过度报道,引起了社会恐慌,并很可能直接导致了犯罪仿效的发生。在此基础上,通过分析媒体报道中存在的问题,并借鉴国外媒体的一些措施,解读我国媒体风险议题传播和报道时应有哪些传播策略。
In the context of a globalized risk society, there are also signs of frequent risks in China in transition. In the first half of 2010, six tragedies in primary and secondary schools and kindergartens continued to alarm the media. This article analyzes the series of mass media coverage from March 23, 2010 to May 12, 2010 by using the sociology content analysis method, and selects the media reports of the first case as the research object, Framework Analysis. The results show that under the influence of the media “agenda setting ”, the excessive coverage of the tragedies in primary and secondary schools and kindergartens has caused panic in society and is likely to directly lead to the emergence of criminal imitation. On this basis, by analyzing the existing problems in media coverage and using some measures of foreign media for reference, it is necessary to explain what communication strategies should be adopted when disseminating and reporting media risks in our country.