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市场经济发展成熟的今天,企业形象已经可以作为某个企业或某种产品在市场经济环境下的象征和代表,企业形象在其经营活动中扮演着重要角色。各个行业竞争激烈,广告投放和设计已完全成为提高商业附加值,提高竞争力的有利途径,慢慢受到众多商家的重视和应用。同时视觉设计的作用也在市场上提升。本文通过分析VI设计对企业形象设计的重要性,构建企业形象的VI体系,通过对语境和传统文化的运用和研究,设计出一套上海品尚快餐有限公司整体形象策划的VI设计,期望对现代中国企业实施视觉化形象起到积极作用。课题对企业形象建设的视觉元素表达进行了较深入的设计研究,提出形象设计与市场需求相结合,培养和创建新异视觉意识,借助设计的功能性提升企业形象的价值观点,为其品牌树立更高的知名度。
Market economy matures today, the corporate image has been as a business or a product in the market economy under the symbolism and representation, corporate image in its business activities play an important role. Fierce competition in various industries, advertising and design has become entirely to improve commercial value-added and enhance the competitiveness of the beneficial ways, slowly by many businesses attention and application. At the same time, the role of visual design is also on the market. By analyzing the importance of VI design to the corporate image design and constructing the VI system of corporate image, this paper designs a set of VI design for the whole image planning of Shanghai Shangshang Fast Food Co., Ltd. through the application and study of context and traditional culture. The modern Chinese enterprises to implement the visual image played a positive role. The topic of the visual elements of the corporate image of the expression of a more in-depth design and study, proposed the combination of image design and market demand, cultivate and create a new vision of the different vision, with the help of the functional design to enhance the value of corporate image for its brand Higher visibility.