大型豪华客车作为非大众产品,一掷千金地在电视媒体上投放广告到底值不值?继去年底宇通客车斥资近千万人民币投放中央电视台广告后,近日更有消息传出,宇通已经有了追随者,客车制造企业如金杯、依维柯等也即将在中央电视台投放广告。宇通想做客车业第一品牌?2003年11月16日、国内客车业首支品牌广告片——宇通客车登上中央电视台的荧屏,在其后短短的一个多月时间里,宇 Large-scale luxury bus as non-mass production, spending big bucks on the television media advertising in the end worth it? Yutong Bus at the end of last year invested nearly 10 million yuan into CCTV ads, more recently heard, Yutong already have followers Bus manufacturers such as Gold Cup, Iveco, etc. are also to be put on CCTV ads. Yutong would like to be the first brand in the bus industry? On November 16, 2003, the first commercial advertisement in the domestic bus industry-Yutong Bus boarded the screen of CCTV. After a short period of more than a month, Yu