论文部分内容阅读
针对当前高校图书馆电子资源利用率低的现状,本文从传播学视角出发,以意见领袖理论为切入点,分析了高校图书馆电子资源推广工作存在的问题,指出图书馆需在高校识别和培育一批可用于推广电子资源的意见领袖,借助他们的影响力推广电子资源;并以华南农业大学图书馆宣传推广电子资源的模式为例,介绍了基于意见领袖的电子资源推广模式及实践效果。
In view of the current low utilization rate of electronic resources in university libraries, this paper analyzes the existing problems in the promotion of electronic resources in university libraries from the perspective of communication theory and points out that the library needs to be identified and nurtured in colleges and universities A group of opinion leaders who can be used to promote electronic resources promote electronic resources through their influence. Taking the mode of publicizing electronic resources of South China Agricultural University Library as an example, this paper introduces the electronic resources promotion mode and practical effects based on opinion leaders.