许多航空公司的收益管理、定价、客户关系管理和分销渠道管理仍旧是一系列独立的部门,这些部门有各自的管理者,许多情况下,还有基于各自数据库、分析过程和技能而产生的独立的目标。将这些职能集中并整合起来创建一个收益最大化的部门,利用收益管理以及定价理论和工具使得航空公司脱离传统的收益管理,向总需求收益最大化发展。这样,航空公司可以通过在收益管理决策中纳入需求产生能力以及客户和渠道的费用结构,来创造和引导需求, Many airlines’ revenue management, pricing, customer relationship management, and distribution channel management are still a series of separate departments that have their own managers, in many cases independent ones based on their respective databases, analytical processes and skills The goal. Focusing and consolidating these functions creates a profit-maximizing division that takes advantage of revenue management and pricing theories and tools to free airlines from traditional revenue management and maximize returns on aggregate demand. In this way, airlines can create and channel demand by incorporating demand-generating capabilities and the cost structure of customers and channels into revenue management decisions,