一、品牌运营与资本扩张的关系企业经营方式自商品经济以来经历从产品经营型向资本经营型、从资本经营型向品牌经营型二次质的飞跃。品牌运营是企业以品牌为核心,建立在产品经营基础上的一系列综合性策划的系统工程。其核心内容主要包括品牌创建、品牌推广、品牌发展以及品牌保护等。 First, the relationship between brand operation and capital expansion Business since the commodity economy has experienced from product management to capital management, capital management to brand management secondary qualitative leap. Brand operation is the brand-centered business, based on a series of integrated product planning based on systematic engineering. Its core content mainly includes brand creation, brand promotion, brand development and brand protection.