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互联网经济中网络搜索扮演着重要作用,在自然搜索结果的基础上搜索服务商以出售关键词为主要盈利方式,但当出售的关键词为他人商标时其应当承担一定的商标侵权风险。在互联网搜索环境下,如何解读商标合理使用,特别是指示性使用。本文认为应当借鉴著作权的“避风港”制度合理规定搜索服务商的注意义务和承担的责任。
Web search plays an important role in the internet economy. Searching for service providers based on the natural search results sells the key words as the main profit-making method. However, when the key word for sale is the trademark of another person, it should bear certain risks of trademark infringement. In the Internet search environment, how to interpret the fair use of trademarks, especially the indicative use. This paper argues that we should learn from the copyright “Safe Harbor ” system to regulate the service providers’ duty of care and responsibilities.