广告主在进军暑期市场时,首先必须做到有的放矢,特别要盯准学生这个特殊消费群体,只有充分了解人们暑期消费习惯,才能有效实施暑期广告投放。一、暑期人群的生活消费特点1.快速消费品和服务消费需求巨大暑假人群(包括学生群体和教师群体)没有繁重的工作或是学习任务,因此人们的 Advertisers into the summer market, we must first be targeted, in particular, should aim at students in this special consumer groups, and only fully understand the summer spending habits in order to effectively implement the summer advertising. First, the summer population’s consumer characteristics of life 1. Fast moving consumer goods and services Consumption huge summer vacation (including student groups and teachers groups) no heavy work or learning tasks, so people’s