对广告商而言,中国几大媒体中纸质媒体是最有危险的媒体,报刊的发行量没有公开、透明的检验制度,媒体主可自报其数。而且,对于国内刊物,特别是平面时尚类刊物,85%左右的广告被国际大刊收入囊中。这使我们有种感觉,本土刊物要被国际大刊淘汰掉了,纸媒要被网络淘汰掉了。 For advertisers, the paper media in several major media outlets in China is the most dangerous media. There is no open and transparent examination system for the circulation of newspapers and periodicals, and the media owners can count on themselves. Moreover, about 85% of the domestic advertisements, especially the print and fashion publications, have been collected by the international magazines. This gives us a sense of feeling that local journals have to be eliminated by the international journals and the paper media has to be eliminated by the internet.