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对于世界杯非官方赞助商而言,想打好擦边球,在世界杯营销中脱颖而出实属不易。原本跟足球没多大关系的高德地图,选择了“高大上”且“接地气儿”的路线,借助热门节目,“人气儿”十足地扮演了生活小伙伴的角色,身兼数职为球迷们带来了“地图上的世界杯”。移动互联网悄然间改变了我们的生活,也全然改变了世界杯的观感体验。新闻资讯、影音播放、生活消费、地图导航、社交应用等各类移动应用,已成为观看
For the non-official World Cup sponsor, want to play finale in the marketing of the World Cup stand out is not easy. Originally with the relationship between football did not matter how the high German map, chose “tall ” and “grounded air ” route, with popular programs, “popular children ” fully play the role of life partner, Serving several fans for the fans has brought “World Cup on the map ”. Mobile Internet quietly changed our lives, but also completely changed the perception of the World Cup experience. News information, video playback, consumer life, map navigation, social applications and other mobile applications, has become a watch