凡事有失必有得。2003年我们遭遇非典,广告业也受到影响:庚午外景不能拍,和客户的 PPM 也不能开,促销活动不能做,周口坊讲课活动也不能如期进行等等。但换一个角度看问题,这也许给我们一个静下来思考的机会。广告是一座与消费者沟通的桥梁,是给消费者看并且得到认同的;经过风风雨雨,或许有更多好的创意来打动人心。所以生活化的路线,可以缩短与消费者的距离感,对销售自然有帮助。五一长假没过好,没想到到十一,庚午却要拍片。广告人也许永远是这样,在别人休息的时候工作,在别人工作的时候还工作。在我们对一个平凡的创意进行再创作,看着清水变成鸡汤,丑小鸭变成白天鹅的时候,大家的快乐是由衷的。安博 There must be everything in everything. In 2003 we encountered SARS, the advertising industry is also affected: Gengwu location can not shoot, and the customer can not open the PPM, promotional activities can not be done, Zhoukoufang lectures activities can not be carried out on schedule. But looking at the problem from another perspective may give us a chance to calm down. Advertising is a bridge to communicate with consumers, is to consumers to see and get recognition; after the ups and downs, there may be more good ideas to impress people. Therefore, the life of the line, you can shorten the sense of distance with consumers, sales of natural help. May Day holiday not too good, did not expect to eleven, Gengwu filming. Advertisers may always be like this, work while others rest, and work while others work. When we re-create an ordinary creative, look at the water into a chicken soup, the ugly duckling into a white swan, everyone’s happiness is heartfelt. Ambow