营销策略:项目以准现房的形式推出,让购房者可以看到现场而受吸引。期间项目的推广也较多,包括户外广告牌、报纸、专业杂志等,品牌知名度较高。另外,由于项目的西班牙风格吸引了较多购房者,对此的口碑传播也比较广。 Marketing Strategy: The project is launched in the form of quasi-existing homes, so that buyers can see the scene and be attracted. During the promotion of the project are more, including outdoor billboards, newspapers, professional magazines, brand awareness is higher. In addition, due to the project’s Spanish style has attracted more buyers, this word of mouth spread more widely.