一、“意象形态” “意象形态”(imagology)是捷克作家米兰·昆德拉在长篇小说《不朽》中首次提出,他认为,“我们有理由认为,一种普遍的、全球性的从意识形态向意象形态的转变已经出现”。他进一步指出,当代西方由于意象设计师的大量出现和对传媒的控制,使人们通过亲身体验把握现实的机会被剥夺了,人们不得不生活在一个广告宣传、政治口号、民意测验、流行趣味共同编制而成的“意象形态”之网中。在这里,“意象形态”这个概念类似法国社会学家鲍德里亚提出的“仿像”或“类像”概念,这个概念旨在表示,在一种极少数人编制的 I. “Image Morphology” “Imagism” was first introduced by the Czech writer Milan Kundera in the novel “Immortality.” He believes that “we have reason to believe that a universal, global subconscious The transformation of form to image form has emerged ”. He further pointed out that due to the massive appearance of image designers and the control of the media in contemporary western countries, people are deprived of the opportunity to grasp the reality through personal experience. People have to live in an advertising campaign, political slogans, opinion polls, and popular interests Compiled from the “imagery” of the network. Here, the notion of “imagery” is similar to the concept of “imitation” or “imagery” proposed by the French sociologist Baudrillard. The concept is intended to mean that in a very small number of people