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终于,餐饮小吃连锁品牌“周黑鸭”与“天图创投”签署投资合作协议,获得6000万元的注资。此事表明,已在全国炙手可热的“周黑鸭”再次向前跨越了一大步!一个打工仔,到底是怎样把小摊生意变成了今天响当当的连锁品牌?耍小聪明,险些赔掉老本“蜗居”在武汉铭新街菜市场帮大姐酱鸭摊点打杂的19岁的周鹏怎么也没想到,多年后竟然拥有了属于自己的全国连锁品牌——“周黑鸭”。回想起“周黑鸭”的辛酸起步史,周鹏感慨万千。1995年,周鹏第一次创业是在大姐卤菜加工坊的旁边架起炉子,露天煮酱鸭,跟姐姐零售走不一样的销售渠道——往酒店送货。这一招其实是模仿一个温州的酱鸭店老板。在周鹏看来,温州老板的生意超好,又往酒店送货,一天下来能卖一两百只,对比每天只能卖10多只酱板鸭的自家生意,这可是个天文数字。这时他耍起小聪明,拿温州老板的酱鸭充当样品
Finally, the food and beverage snack chain brand “Zhou Hei Du” and “Tiantu Venture Capital” signed an investment cooperation agreement and received a capital injection of 60 million yuan. This incident shows that the “black duck” that has already been hot in the country has once again taken a big leap forward! How can a wage earner turn a stall business into a chain brand today? The “dwelling” 19-year-old Zhou Peng in the Wuhan Mingxin Street vegetable market to help big sisters duck stall miscellaneous how did not think that many years later even has its own national chain brand - “week black duck”. Recalling the start-up history of “week black duck ”, Zhou Peng filled with emotion. In 1995, Zhou Peng’s first venture was to set up a stove next to the Big Sisters’ Sausage Processing Workshop, to cook sauce ducks in the open air, and to go through different sales channels with her sister’s retail – delivery to the hotel. This trick is in fact imitating a Wenzhou duck owner. In Zhou Peng’s view, Wenzhou’s boss’s business is super good, and delivery to the hotel can sell one or two hundred a day, compared with the daily business of selling only more than 10 sauces and ducks. This is an astronomical number. At this time, he played smart and took the Wenzhou owner’s sauce duck as a sample.