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文化商品在价值生产上的非同质性和垄断性,使其价值量由生产商的个别劳动时间决定,并能获得垄断利润,因此,其价值的实现则以价格对价值的较大背离完成;文化商品的使用价值及效用满足程度难以准确度量,使生产商在文化市场上处于主动地位;同时文化商品的意识形态特点及对消费者和整个社会在观念层面所产生的影响,使生产商对社会的责任尤为突出。
The non-homogeneity and monopoly of cultural goods in value production make their value determined by the individual working hours of producers and can obtain monopoly profits. Therefore, the realization of the value of the cultural goods is based on the greater deviations of price from the value. The use value of cultural goods and the degree of utility satisfaction are difficult to measure accurately so that producers take the initiative in the cultural market. At the same time, the ideological characteristics of cultural goods and the impact on the consumers and society as a whole at the conceptual level enable manufacturers to Social responsibility is particularly prominent.