随着智慧旅游的快速发展,再加上新媒体技术的不断出现,大量智慧旅游应用平台系统应运而生。智慧旅游应用平台系统是智慧旅游发展过程中不用忽视的关键因素,一方面为游客出行提供了便利,另一方面还给予游客特别的互动体验。因此,要立足于游客视角,着重分析智慧旅游应用平台系统的重要性程度与满意度水平之间的关系,以了解游客对智慧旅游应用平台系统的认知,进而为景区进行智慧旅游建设的过程中提供借鉴。 With the rapid development of smart tourism, coupled with the continuous emergence of new media technologies, a large number of smart travel application platform system came into being. Wisdom travel application platform system is a key factor in the development of wisdom tourism that should not be neglected. On the one hand, it provides convenience for tourists to travel, on the other hand, it also gives tourists a special interactive experience. Therefore, based on the tourist’s perspective, this paper focuses on the relationship between the degree of importance and the level of satisfaction of the smart travel application platform system so as to understand the tourists’ understanding of the smart travel application platform system and further the process of smart tourism construction for the scenic spots In providing reference.