目前企业品牌越加重视形象问题,形象塑造对于企业来说也更加重要,所以视觉符号的设计工作在品牌的塑造过程中占有极其重要的地位。本文将从自身品牌个性的塑造、品牌价值的提升、品牌竞争力的提高以及品牌形象力的提升对品牌形象的塑造中视觉符号的重要作用进行详细而具体地论述。 At present, the corporate brand pays more attention to the image issue, and the image shaping is more important to the enterprise. Therefore, the design work of the visual symbol occupies an extremely important position in the process of shaping the brand. This article elaborates in detail and in detail the shaping of brand image, the shaping of brand image, the enhancement of brand value, the enhancement of brand competitiveness and the enhancement of brand image power.