本文在研究目前高职院校校园文化建设的基础上,以浙江农业商贸职业学院为例,分析目前高职院校校园文化建设过程中的现状以及存在的问题,总结了新建高职院校校园文化建设原则,从而找到适合新建高职院校品牌校园文化建设的途径,最终为新建高职院校的品牌校园文化建设提供建设策略。 Based on the study of the current campus culture in higher vocational colleges, taking Zhejiang Agricultural Business College as an example, this article analyzes the status quo and existing problems in the process of campus culture construction in higher vocational colleges at present, and summarizes the new campus construction of higher vocational colleges So as to find a way that is suitable for the construction of brand campus culture in new vocational colleges and finally provide the construction strategy for building brand campus culture in new vocational colleges.