一个有趣的现象是:几乎每个行业都有一家或者几家龙头企业,不管行业平均利润率如何,它们总是可以保持较高的利润率,在市场上赚得盆满钵满;而行业内的其他企业却只能为维持收支平衡而疲于奔命。成功企业获得的高利润往往是其他竞争者“偷不去”的,因为别人模仿起来很难,它已经拥有了自己的品牌和文化;是“买不来”的,因为这些资源和经验不可能从市场上获得;是“拆不开”的,因为企业的资源、能力有互补性,分开就不值钱,合起来才会体现价值;同时也是“带不走”的,因为企业资源已经具有组织性,个人的技术、才能可以带走,但是整合了企业所有资源所形成的核心竞争力是谁也带不走的…… An interesting phenomenon is that almost every industry has one or several leading companies that can always maintain a high profit margin and earn pours on the market regardless of the industry average profit margin. Other companies are struggling to maintain their balance of payments. The high profits that a successful business receives are often “stolen” by other competitors because it is hard for others to imitate, and they already have their own brand and culture; they can not buy it because these resources And the experience can not be obtained from the market; is “can not open ”, because the enterprise resources, ability to complement each other, not valuable separately, together will reflect the value; but also Because the resources of the enterprise are already organized and personal skills can be taken away, but who can not take away the core competitiveness formed by integrating all the resources of the enterprise ...