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广告,这种文体自从出现并经过多年的发展,已经形成自己独特的模式和特征。最近几年,一种新形式的英文“征友”广告“Seeking partner”开始出现在City Weekend这本英文杂志上并且逐渐成为在中国的外国人以及本国人寻找他们理想伴侣的一种有效且时尚的方式。这种广告由于出现的时间短,加之其新颖独特,很少有人对其加以研究,即使研究也只是停留在浅层次的篇章结构层次。本文对这种独特的广告形式进行深入研究,剖析其篇章层次因素如何与篇章之外的情感因素相结合,并如何通过其情感因素产生这种广告独特的文体特征以及如何达到其应有的实际效果。
Advertising, this style has emerged and developed over the years, has formed its own unique patterns and characteristics. In recent years, a new form of English “friends” “Seeking partner” began appearing in the English language magazine Week Weekend and gradually became a foreigner and a Chinese national in China to find their ideal partner. An effective and stylish way. Due to the short time of appearance and the novelty and uniqueness of this kind of advertisement, few people have studied it, even if the research is only at a shallow level of the chapter structure. This article conducts an in-depth study of this unique form of advertising, and analyzes how its elements of textual level are combined with emotional elements outside the text, and how the unique stylistic features of such advertising are produced through its emotional factors and how it should be achieved. effect.