论文部分内容阅读
李福成燕京啤酒集团公司董事长、总经理燕京1980年建厂,1993年组建集团。历经20多年发展,燕京已经成为中国最大的啤酒企业集团之一,拥有有形资产100亿元、商标商誉价值180亿元,员工2万多人,啤酒生产企业22家,相关和附属产品企业8家。2006年燕京啤酒产销量突破了350万千升,销售收入80多亿元,实现利税18亿元。目前,燕京啤酒在全国市场占有率达到12%以上,华北市场50%,北京市场85%以上。燕京用20年的时间跨越了世界大型啤酒集团100年的发展历程。
Li Fucheng Yanjing Beer Group Chairman and General Manager Yanjing plant in 1980, formed the group in 1993. After more than 20 years of development, Yanjing has become one of the largest brewery groups in China with a total value of 10 billion yuan of tangible assets, a goodwill of 18 billion yuan worth of trademarks, more than 20,000 employees, 22 beer-producing enterprises, and related and accessory products enterprises 8. Yanjing Brewery in 2006 exceeded 3.5 million liters production and sales, sales revenue of more than 800 billion yuan, 1.8 billion yuan in profits and taxes. At present, Yanjing Beer has a market share of more than 12% in the country, 50% in North China and over 85% in Beijing. Yanjing spent 20 years spanning the world’s largest beer group’s 100-year history.