本文论述了成功推销的五方面关键因素,即在推销工作中,推销人员应能够换位思考,学会站在顾客角度想问题;应该善于寻找潜在顾客;在与顾客会面前,应做好充分的准备;在与顾客交流过程中,能够正能够正确熟练使用销售技巧;成交后,要重视和做好售后服务工作。借此希望能够为推销人员取得事业成功提供理论帮助。 This article discusses the five key aspects of successful marketing, that is, sales staff, sales staff should be able to empathy, learn to think from a customer perspective; should be good at finding potential customers; in the face of customers, should be fully Preparation; In the process of communication with customers, to be able to correctly and properly use the sales skills; After the transaction, we must pay attention to and do a good job in after-sales service. In the hope of providing the theoretical help for the salesmen to achieve success in their business.