编者按:营销4.0是一个刚刚拉开序幕的新商业时代,因为互联网环境彻底重塑了商业的基本面貌。今天的商业生态与以往的信息经济已发生了质的变化,人们生活的变化,不仅改变了商业生态,也改变了营销模式。 Editor’s Note: Marketing 4.0 is a new business era that has just started, as the Internet environment has completely reshaped the fundamentals of commerce. Today’s business ecosystem and the information economy have undergone a qualitative change, changes in people’s lives, not only changed the business ecosystem, but also changed the marketing model.