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随着市场经济体制的深入发展,电力公司所面临的市场竞争越来越大。为了实现电力公司的长久发展,在新时期下,电力公司采取现代经营管理理念实现企业管理,同时电力公司的营销策略文化建设发展也被提上日程。因而,文章从电力公司的电力文化营销建设发展和电力营销发展的现状入手,探究当前电力公司中的文化营销和营销发展所面临的问题,探讨电力文化营销建设和电力营销发展的途径,旨在完善电力公司的电力文化营销建设程度与电力营销发展,实现电力公司的长足发展。
With the further development of the market economy system, the market competition faced by electric power companies is getting bigger and bigger. In order to realize the long-term development of power companies, under the new era, power companies adopt modern management concepts to realize their business management. At the same time, the power company’s marketing strategy and culture construction and development have also been put on the agenda. Therefore, starting with the development of electric power culture marketing and the development of electric power marketing, the article explores the problems faced by current cultural marketing and marketing development in electric power companies, and discusses the ways of electric power cultural marketing and power marketing development. Improve the power company’s power marketing culture and the degree of marketing and power development to achieve the rapid development of power companies.