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随着社会经济的发展和人们视野的开阔,对于服装改革而言,服装品牌占有一定的主导地位。服装品牌从开始到发展中经过了一段漫长的路程。民族元素对于品牌设计有着重要的应用价值,在服装品牌产品中,通过创新思维来设计的服装品牌,民族元素本身的功能性和内在精神是不容忽视的;在品牌自身准确定位的基础之上,民族元素的传承与创新,是服装设计重要的手段,也是服装设计师灵感的源泉。它既加深了服装品牌的内涵延伸,又拓宽了服装品牌的发展之路。
With the development of society and economy and the broadening of people’s perspective, apparel brands occupy a certain dominant position for garment reform. Clothing brand from start to development after a long journey. National elements have important application value for brand design. In clothing brand products, the functional and inner spirit of ethnic elements itself can not be ignored in designing apparel brands through innovative thinking. Based on the accurate positioning of the brand itself, The inheritance and innovation of ethnic elements is an important means of fashion design, but also the source of inspiration for fashion designers. It not only deepens the connotation of clothing brand extension, but also broadens the development of clothing brand.