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城市文化品牌是一个城市的历史文化传统、建筑设施的外观风貌、社会文化活动以及文化产业、文化产品、文化氛围所形成的鲜明的特性,是能够代表这个城市、在国内外和社会各界公众中产生总体印象和评价、易于为人们所指认的形象表述。绍兴是国务院首批公布的24个历史文化名城之一,是中华文明的发祥地之一,历史源远流长,文化积淀深厚,人文荟萃,名人辈出,是著名的水乡、桥乡、酒乡、书法之乡、戏曲之乡和名士之乡。近几年来,绍兴紧紧围绕文化强市建设的总目标,努力打造地域文化品牌,加快把文化优势转化为发展优势,进一步扩大了绍兴文化的影响力和辐射力,提升了区域竞争软实力。
Urban culture brand is a city’s historical and cultural traditions, the appearance and appearance of architectural facilities, social and cultural activities and cultural industries, cultural products, cultural atmosphere formed by the distinctive features that are able to represent the city at home and abroad and the public from all walks of life Produce an overall impression and evaluation, easy to be the image of the people identified. Shaoxing is one of the first batch of 24 historical and cultural cities announced by the State Council. It is one of the birthplaces of Chinese civilization. It has a long history, rich cultural heritage, famous people and numerous talents. Shaoxing is a famous hometown of water, bridge, wine and calligraphy , Opera town and famous town. In recent years, Shaoxing has been focusing on the overall goal of building a strong cultural city, striving to build a regional cultural brand, speeding up the transformation of cultural advantages into development advantages, further expanding Shaoxing’s influence and radiation and enhancing regional soft power.