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标志设计在经济信息文化高速发展的当今社会,无论是用于公众和社会活动的公用标志,还是用于商业性质的商标或是有关专利的专用标志,都可谓是无处不在。它不仅仅是一种符号,一个产品的名称,更是商品制造商的代言人和企业形象的象征。现代标志设计中对传统图形的运用是设计者设计出具有主张性、时代性和国际性的现代标志的关键点。
Logo Design In today’s society where economic information culture is rapidly developing, both public signs for public and social activities, trade marks for commercial use or special signs for patents, are ubiquitous. It is not just a symbol, a product’s name, but also a symbol of the product manufacturer’s spokesperson and corporate image. The use of traditional graphics in modern logo design is the key point for designers to design modern signs that are both assertive, current and international.