户外广告的未来——浅析“三面翻”市场

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近年来,户外广告发展迅速,每年都有将近20%的增长。更多的户外表现形式,让广告主可选择的形式多元化,也可以根据产品特性选择不同的表现形式。由于国家对户外市场的调整,行业法规越来越健全,越来越多的劣等广告牌都被强行撤掉,那么在广告牌数量减少,价格抬高,广告主又有需求的情况下,“三面翻”必将成为户外新宠儿。“三面翻”就其制作成本,美观效果,广告表现,使用寿命等是其他户外媒体形式(“静态广告牌”,“霓虹灯”, In recent years, outdoor advertising has developed rapidly, with nearly 20% annual growth. More outdoor performance, allowing advertisers to choose the form of diversification, but also can choose according to product characteristics of different manifestations. As the state of the adjustment of the outdoor market, the industry laws and regulations more and more sound, more and more inferior billboards have been forcibly removed, then reduce the number of billboards, prices, advertisers have demand, the case of “ Three-turn ”will become the new darling of outdoor. The “three sides turn over” is another form of outdoor media (“static billboard”, “neon sign”, etc.) in terms of its production cost, aesthetic effect, advertisement performance and service life,
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