我国历来有尊重儒商的人文传统。儒商,在历史的传承中,是有着独特奉献的一个阶层。当代儒商应是有道德、有文化、有国家社稷理想,善理财,会管理、有综合创新能力的企业经营管理者,能把义与利、“内圣”与“外王”、传统美德与市场经济有机结合起来,对企业实行人格化管理,实现道德和财富相长的可持续发展。他们是市场经济的强者,是推动现代社会文明进步的中坚。人类在生存活动中,纯粹地对金钱的追求,将丧失人性中最美好的部分。人性的贪欲是与生俱 Our country has always respected the humanistic tradition of Confucian merchants. Scholars, in the historical heritage, are a class with a unique dedication. The contemporary Confucian businesspeople should be managers and managers of ethics, culture, ideal of country-state, good financial management, management of comprehensive innovation, "The traditional virtues and market economy are organically integrated, and people-oriented management of enterprises is implemented to achieve the sustainable development of morality and wealth. They are strong people in the market economy and the backbone of promoting the progress of civilization in modern society. In its survival activities, pure pursuit of money will lose the best part of human nature. Human greed is innate