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在现代设计发展过程中,最为重要的方向之一便是情感表达,因此,在视觉传达设计时,要充分发挥情感理念的作用,在二者有机结合的基础上,才能够适应现代设计发展的需求。同时,随着人们生活水平的提升,对视觉传达设计的要求不断提高,为了满足大众的心理与精神需求,需要在设计中融入情感与人性,在此基础上,不仅能够实现产品信息的传递,还能够实现情感的交流。在此背景下,本文研究了情感理念在视觉传达设计中的彰显,具体表现在形象、色彩与材料等方面。
In the process of modern design development, one of the most important directions is the emotional expression. Therefore, in the visual communication design, we must give full play to the role of the emotional concept. On the basis of the organic combination of the two, we can adapt to the development of modern design demand. At the same time, with the improvement of people’s living standards, the requirements for visual communication design are constantly increasing. In order to meet the psychological and spiritual needs of the public, it is necessary to integrate emotions and human nature into the design. On the basis of this, not only the transmission of product information, But also to achieve the exchange of emotions. Against this background, this paper studies the expression of the concept of emotion in visual communication design, which is embodied in aspects of image, color and material.