现今中国白酒行业正经历着痛苦地调整,白酒企业出现了普遍的战略迷失,可谓乱局重重,但必将英雄辈出。在天恩金茅(北京)营销管理有限公司总经理马宝明看来,“负面影响只是短期的,只要保证酒品品质和企业发展的战略得当,中国白酒业一定会持续稳健增长。我们可以看到塑化剂事件正是对各白酒生产企业长期以来生产品质的叩问,限酒令的发布更是对一直依靠政府集团客户团购营销的重大打击。一系列所谓的风波都将成为刺破白酒市场垄断格局的利器,为后起优质白酒企业提供了脱颖而出的机会。”白酒行业未来的趋势将面临消费者细分、渠道细分、销售动力的转换以 Today, China’s liquor industry is undergoing a painful adjustment, liquor companies have suffered a general strategic loss, can be described as a mess, but will be heroes. According to Ma Baoming, general manager of Tenjin Jin Mao (Beijing) Marketing Management Co., Ltd., “the negative impact is only short-term, so long as the strategy of wine quality and business development is properly protected, the liquor industry in China will surely sustain steady growth. To the plasticizer event is the quality of the liquor production enterprises for a long time inquiries, the release of liquor restrictions is relying on the government group has always been a consumer group buy a major blow to marketing.A series of so-called storm will be a breakthrough in liquor market Monopoly pattern tool for the latter to provide high-quality liquor business to provide the opportunity to stand out. ”The future trend of the liquor industry will face consumer segmentation, channel segmentation, sales power conversion