如果要归纳2015年、2016年十大营销热词,肯定少不了“大数据”、“智能营销”、“网红”、“直播”等词,而且这只是开始。毫无疑问,未来几年会出现更多的市场细分方式,以及更多的相关应用。有的企业把这些“新工具”使用得得心应手,但这样得风气之先的企业少之又少。绝大多数企业,仍然要从入门级工具、概念及其基本操作规范做起,原因是技术、市场 If you want to sum up the top ten marketing hot words in 2015 and 2016, you will surely get the word “big data”, “smart marketing”, “net red”, “live” and so on. There is no doubt that there will be more market segmentation in the next few years and more related applications. Some companies use these “new tools” handy, but such a trend of the first few companies. Most businesses still need to start with entry-level tools, concepts, and their basic operating practices because of technology, markets