自二十世纪八十年代初,随着改革开放的起始和扩展,由沿海经济特区所兴起的“中国公关潮”,在大地神州从南向北推波而来。公共关系理论和实务以其诱人的魅力逐渐得到越来越多的社会组织和个人的认同。学习和传播公共关系理论是开展好公共关系活动的必要前提。公共关系的职能是公共关系理论的重要组成部分,我们很有必要对其加以研究和探讨。所谓公共关系职能,是指作用于公共关系这一客体的一种主体性操作功能。它主要包括采集 Since the early 1980s, with the beginning and expansion of the reform and opening up, the “wave of China’s public relations” emerged from the coastal special economic zones, which came from south to north in the vast land of China. Public relations theory and practice with its attractive charm gradually by more and more social organizations and individuals agree. Learning and disseminating public relations theory is a necessary prerequisite for good public relations activities. The function of public relations is an important part of public relations theory. We need to study and discuss it. The so-called public relations function, refers to the role of the object of public relations as a subjective operation function. It mainly includes collection