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电视是大众传播的载体,其生存和发展在很大程度上取决于收视率,取决于受众的反应,因而必须要考虑传播者与接受者之间的关系,揣摩媒介特性与观众心理需求的契合点。研究受众心理定势,对于把握受众的心态,增强观众的参与性和节目的互动性,提高电视节目制作水平和国际化交流有着一定的意义。
Television is the carrier of mass media. Its survival and development depend largely on audience rating, which depends on the reaction of audience. Therefore, it is necessary to consider the relationship between communicator and receiver, and try to find out the fit between media characteristics and audience psychological needs point. Researching the psychology of the audience is of great significance for grasping the mentality of the audience, enhancing the participation of the audience and the interactive program, and improving the level of television program production and international exchange.