诚信是中华民族古老的优良传统,历经几千年的传承,已积淀为我们民族优秀的文化基因。诚信倡导言必行,诺必果,对企业亦然。纵观世界500强企业的文化建设,虽然各有侧重,但共通之处是,都把诚信放在突出位置,将其视为企业的生命线。可见,诚信是企业成功的基石。日本丰田也曾是诚信经营的楷模。“重质量、讲信誉”是其在汽车行业地位扶摇直上的看家法宝。但在抢占世界第一的冲动 Honesty is the ancient fine tradition of the Chinese nation. After thousands of years of inheritance, it has accumulated as an excellent cultural gene of our nation. Honesty and advocacy will do, promise no fruit, the same to the business. Looking at the cultural construction of the world’s top 500 enterprises, although each has its own focus, its commonalities are that honesty and integrity are all placed in prominence as the lifeline of enterprises. Visible, integrity is the cornerstone of business success. Toyota Japan has also been a model of integrity management. “Heavy quality, stresses credibility ” is its magic in the car industry status quo. But in the preemption of the world’s first impulse